Right. Let’s make it real.

The Pink Cow ready to build with a laptop and power drill

03 What we build

Serious thinking. Useful things. Made real.

01 Websites.02 Software.03 Apps.

Bring us the rough idea, the stubborn problem or the half-formed thought.

We help shape it, then we build it.October special: a website in a day for £100 →

01 Websites

More than
a website.

A strong website begins before the first line of code. We can help clarify the idea, positioning, proposition, structure, messaging, brand and copy, then design, build, revise and launch the thing.

IndividualsFoundersBusinessesCharitiesOrganisationsVenturesCampaignsNew ideas

OCTOBER SPECIAL

A WEBSITE
IN A DAY

£100Rough idea at 9am. Something real by 6pm.
SEE THE OFFER

Emerging Daily Mooos

Small, useful improvements for websites that already exist.

Clearer messaging, better calls to action, layout fixes, usability observations and content improvements. Thoughtful attention without a complete rebuild.

Selected Website work

Ideas made public.

WebsiteLive

Dyversity Lab

A clear public home for an ambitious idea.

From ideas to actionVisit the live site
WebsiteReady to use

My Social Impact

Social impact taken seriously.

From ideas to actionVisit the live site
WebsiteBuilding

The Ideas Shed

The thinking, shaping and growing centre.

From ideas to actionVisit the live site
WebsiteBuilding

The Wild Ones

Creativity, culture, community and nature.

From ideas to actionVisit the live site
NEED A WEBSITE?Tell us what you are trying to make happen

02 Software

Radically
specific.

AI has changed the economics of making software. Useful products can now serve a narrow problem, a specialist community, one organisation or an unusual workflow, without pretending every idea must become a giant SaaS company.

Milkmaid began with a simple problem: where did the bloody storage go?
SoftwareDogfooding

Milkmaid

Find where the bloody storage went.

From ideas to actionVisit the live site
SoftwareDogfooding

CEO Room

Think clearly. Decide what matters. Move.

From ideas to actionVisit the live site
Software + AppBeta

Rellio

Remember the person, not the filing system.

From ideas to actionVisit the live site
SoftwareDogfooding

Cow Console

A tool for the tools.

From ideas to actionVisit the live site
SoftwareBuilding

Cowbrain

Memory and context, explored.

From ideas to actionVisit the live site
SoftwareBuilding

Cash Cow

An idea in motion.

From ideas to actionVisit the live site
GOT A STUBBORN WORKFLOW?Explore a sharply useful piece of software

03 Apps

An idea
people can use.

We build mobile apps, web apps, internal organisational apps, AI-enabled applications and customer-facing experiences, shaped around the people and behaviour that make them useful.

Mobile appsWeb appsAI-enabled appsCustomer-facing appsInternal apps
Software + AppBeta

Rellio

Remember the person, not the filing system.

From ideas to actionVisit the live site
AppBuilding

Happy5

Small daily actions. Happier, healthier lives.

From ideas to actionVisit the live site
HAVE AN APP IDEA?Start with the problem, not the feature list

04 Our work

Everything we’re building is connected.

A living map of the ideas, websites, software and apps moving through the shed. Select a node to see what it is and how the work connects.

IMPACT FAMILY

BUILD LAB

EAST AFRICA

part ofbuilt byshared directionshared directionpart ofpart ofshares thinkingevolving togetherbuilt bybuilt byconnected by placeconnected by place

The shed is a map, not a filing cabinet. It shows how ideas, people and useful things influence one another as they move from thought to reality.

→ Start here

What do you want to make real?

Start a conversation ↗