A beautifully ordered mess.

Ventures, products and useful supporting tools — connected by one creative and commercial engine. Not everything is the same size. Not everything is finished. That is the point.

THE SHED IS A MAP, NOT A FILING CABINET

01 The map

Ideas in motion.

Select a node to see what it is, where it sits and what it connects to.

IMPACT FAMILY

BUILD LAB

EAST AFRICA

part ofbuilt byventureventurepart ofpart ofshares thinkingproduct evolutionbuilt bybuilt byconnected by placeconnected by place

The map shows relationships, not a corporate org chart. Ventures, products and smaller tools each carry the weight their role deserves.

02 Different by design

Ventures

Substantial organisations or propositions intended to grow in their own right: My Social Impact, Happy5 and The Wild Ones.

Products

Focused things people can use: CEO Room, Relio, Milkmaid and product families inside major ventures.

Tools

Smaller software, integrations and reusable utilities that help The Ideas Shed and its products work better.

03 A changing equation

Software can now be radically specific.

Yesterday, building software was expensive, so products needed enormous markets. As intelligence and build capability become more abundant, useful software can serve smaller communities, specialist organisations, unusual workflows — sometimes one frustrated initial user.

Milkmaid began with a simple problem: where did the bloody storage go?

→ Start here

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